A digital campaign to drive interest in a philanthropic partnership with The Humane Society of the United States
The Problem:
Menguin was looking to gain more visibility into their partnership with The Humane Society of the United States and promote the social-good aspect of their brand.
Our Process & Solution:
Our team created and designed custom dog tuxedos which matched our three best-selling styles. The launch of these tuxedos on our website was used to promote social interaction and buzz around our HSUS partnership. 100% of the proceeds from dog-tux sales went directly to the HSUS.
The Results:
Though the original dog-tux campaign concluded in 2016, Menguin is still a corporate partner with the HSUS and donates $2 per rental to the organization.
Specific Methodologies:
Packaging Inserts
Social Media + Google Ads
Website Design
My Roles:
Art Direction + Strategy
Studio Photography Assistant
Copywriting
Print Design
Web + Ad Design
Example photography assets with local shelter or adopted pups.
Example photography assets with local shelter or adopted pups.
Example photography assets with local shelter or adopted pups.
Facebook and google ads for the campaign
Inserts included with purchases that gave the name, age, and breed of a humane society dog
Website assets that outlined the entire give-back campaign and included a link to puchaes