Menguin Dog Tux Campaign
We created and designed custom dog tuxedos which matched our three best-selling tuxedos. The launch of these tuxedos on our website was used to announce our philanthropy partnership with The Humane Society of the United States, with 100% of the proceeds benefiting HSUS. As the project leader for this campaign, I was responsible for mapping out all deliverables, assigning deadlines, managing the project team and ensuring the completion of the campaign. These deliverables included a product photoshoot, website, email, print, and advertisement assets, all of which I helped brand and design.