Memento Mori Logo Design (spec)

Memento Mori is an invite only custom suit company. When pitching the project, the founders wanted to capitalize on the exclusivity of the company and marketing that to create interest. For my design I wanted to create a living, breathing identity that relied on a series of image assets rather than one specific mark. I also wanted to incorporate occult imagery to emphasize the "member only" mentality. This thinking lead me to my first sketch which included the image of a snake intertwining itself with a skull. I expanded this idea into a series of collages, which could be expanded over time, death interlacing itself with the cause of it's demise.  All of these images incorporated the same base skull,  textures and color palette, which would eventually develop into overarching aspects of the brand.