Menguin Photography Direction

For this project, I was asked to organize, direct and execute three separate lifestyle shoots for the Menguin brand in and around the Los Angeles area. My duties included talent casting, styling, location scouting, scheduling and day of art direction. I worked and organized with professionals across the United States including models, photographers, stylists, and floral designers to execute the project. All of this was done while working internally with the rest of my team to create strong and consistent brand rules for the rest of Menguin's imagery moving forward.