Red Barn is a new multi-family housing development opening in Bentonville, AR. Described as an “agrihood” the project includes high end townhome and apartment living, and a long list of outdoor amenities. The property’s existing brand was not meeting the needs of the project, so I was asked to rebrand. Through my research I determined that many involved felt that the current brand was too “childish” and did not match the property’s sophisticated approach to apartment living. They also wanted to focus on the serenity of rural living, while not excluding the benefits of downtown living. The results were a more realistic interpretation of the “Red Barn” and a more muted, but nature inspired color palette.